Flavor is more than taste and smell.

What’s the STORY ?

Preorder New Mexican Pizza: How Our Sense of Flavor Creates Style because you won’t find a book like this at your typical bookstore or library (until now:).

WHY?! There are gatekeepers that don’t ask, nor answer, important essential sociological questions in their food science papers and cookbooks. (History used to be—and still in many ways is— written by privileged subjective voices imposing objectivity on unsuspecting folks.)

Because most marketers are either delusional or unethical, food history has discriminated on many untold stories. But largely, how we understand ourself, and social dynamics determines style.

If you have any questions about the book, please reach out!

Preorder July 2024

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